MUJI, originally founded in Japan in 1980, offers a wide variety of good quality products
including household goods, apparel and food.
Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods."

MUJI is based on three core principles, which remain unchanged to this day:

1. Selection of materials
2. Streamlining of processes
3. Simplification of packaging