X11, Beauty Trend Retail Brand, dedicated to introducing young people to the world of trendy toy culture. Through trend-led products, IP incubation, designer collaboration, and art culture promotion, X11 creates immersive spaces that shape the next wave of trend icons.

The name blends “X” from “MIX” and “11” meaning “ONE by ONE,” symbolising “Glad to mix you one by one”—a celebration of diversity and shared fun. With strong insight into global trend culture, X11 partners with top IPs and artists, offering over 2,000 SKUs across nine categories, from blind boxes and puzzles to BJDs and plush toys, catering to collectors of all ages from Gen Z to adults.