Smiggle is the ultimate destination for your school and leisure essentials. From backpacks to pencil cases, Smiggle is the original creator of all things colourful, fun, unique and on trend. The brand was established in 2003 in Melbourne, Australia and swiftly opened 20 stores around the country. By 2007, Smiggle had joined the Just Group – owned by Premier Investments Limited, the ASX listed retail conglomerate. Its unique product offering and store experience has garnered an unprecedented following, becoming the hottest place for all things back to school.