La Senza is the ultimate global destination for the hottest fashion lingerie at an incredible value, empowering women worldwide to feel sexy and confident every day.

With the newly evolved brand direction, La Senza re-establishes the brand’s leadership position with the launch of the new concept store. This new concept celebrates a fun, young, sassy and sexy attitude, with the use of strong iconic brand images and emotive brand experience which connects with the aspirational woman.

Store windows are continuously refreshed with a compelling product story, while the in-store experience focuses on fashion lifestyle. In-store bra bosses armed with comprehensive product knowledge also recommend the best fit for each customer, with the aim of having the needs of every customer met.