Brands for Less (BFL) is one of the most prominent off-price retail stores in the Middle East and Southeast Asia, offering the latest fashion trends and home essentials at competitive prices. Established in Lebanon in 1996, the store introduced a unique concept that allows customers to shop for international brands at discounts of up to 80%. It entered the UAE market in 2000 and quickly became a preferred shopping destination. Today, Brands for Less operates in more than seven markets across the GCC and Southeast Asia, delivering a distinctive “Treasure Hunt” experience where customers discover new products and deals every time they visit. Known for its excellent customer service and forward-thinking vision, the store remains committed to sustainability and continues to expand its reach to bring high-quality products to more people around the world.